Rhapsody in Bloom is a dedicated and focused floral business that is passionate about creating the best possible floral solutions for our customers and consumers.

The Rhapsody in Bloom business continually strives to provide the highest quality and freshest flowers available. Our flowers are sourced throughout the country and our location in Melbourne, within minutes from the National Flower Centre and the Airport, enables us the earliest possible access to all of Australia's flowers resulting in our ability to offer our consumers the maximum possible vase life from all our products.

Fresh product is delivered direct from the farm to us and must conform to the most stringent specifications. Our relentless focus on quality and freshness ensures that flowers are continually monitored throughout the supply chain to ensure quality, freshness and vase life. This ensures that only the very best flowers are offered to our customers and consumers.

We are able to provide a complete floral solution for our customers. An extensive range of fresh cut flowers and plants are produced and packed at our purpose built Rhapsody in Bloom facility. We provide everything from large commercial displays to a wide range of personal bouquets, simple bunches and potted plants.

We have an exceptional team of dedicated staff including many who are trained to the National Floristry Certificate 2 and 3 Level. This ensures that we have a thorough knowledge of the products we work with and have the expertise and knowledge to create floral solutions for every possible requirement.

As a team we work toward continuous improvement whether it is in the area of products, systems or personal development so that we can be sure we are continually improving the value we offer our customers and consumers, as well as the environment in which we work.

Quite simply, our focus each day is to ensure that our products exceed the consumer’s expectations and that we remain dedicated and enthusiastic in everything we do.