...we hire for character and train for skill!

Our "Character First!®" program recognises the importance we place in the character of our people, acknowledging that professional skills and personal character need to be equally developed in the workplace.

Within the Costa Group, our focus is on the development and recognition of good character in all whose lives touch our business. From recruitment to management development, Character First! is the keystone to our success. We understand that it is the exercise of good character which determines success. We will hire for character and train for skill, recognising the importance of having people of good character representing us at all levels.

Regular praise and encouragement for the practice of good character are an expectation within the Costa Group.

Character First! defines who we are. It determines our responses and provides a clear understanding of our mission.